PaidSocial

No. The €550 a month covers management and production: strategy, ad creative and copy, campaign setup on Meta and TikTok, A/B testing, weekly adjustments and reporting. The ad budget is separate, agreed with you and spent directly from your own ad accounts, on your payment method. That separation is deliberate: the accounts stay yours, the algorithms' learning history belongs to you, and you see every euro spent in the ads manager with no intermediary. No commission is taken on the amount spent, which removes the classic incentive to recommend a bigger budget in order to raise the fee.

€500 a month to test under decent conditions. Below that the issue is not audience size but data volume: Meta's and TikTok's algorithms need a minimum number of weekly conversions to leave the learning phase and start optimising. Too small a budget locks campaigns in that phase and the results become unreadable, neither good nor bad, simply inconclusive. At €500 you can test two or three audiences and a handful of creatives over a month and draw a conclusion from it. Beyond that, what makes the difference is the quality of the creative as much as the amount committed.